TikTok has become an increasingly popular platform for self-published authors to promote their books and gain more visibility. Here are some tips for developing a TikTok strategy:
- Create engaging content: TikTok is all about creative and engaging content that captures people’s attention. As a self-published author, you can create videos that showcase your writing process, give sneak peeks of your upcoming book, or provide book recommendations to your followers. Make sure your videos are visually appealing and use music and captions to make them more engaging.
- Utilize book-related hashtags: Hashtags are an essential part of TikTok and using the right ones can help your videos get more views. Use hashtags that are relevant to your book, such as #booktok, #bookrecommendations, #readinglist, or #indieauthor. You can also use popular hashtags that are trending on the platform to increase the visibility of your videos.
- Collaborate with other authors or booktubers: Collaborating with other authors or booktubers is a great way to expand your audience and reach more readers. You can collaborate on a video together or do a shoutout for each other’s books. Look for authors or booktubers in your genre or with a similar audience to yours.
- Offer exclusive content: Offering exclusive content to your followers can help build engagement and loyalty. You can offer sneak peeks of your upcoming book, share deleted scenes or character backstories, or do Q&A sessions with your followers. This can help create a community around your book and keep your followers engaged.
- Engage with your followers: Engaging with your followers is key to building a loyal fan base. Respond to comments on your videos, follow your followers back, and create content that encourages discussion and interaction. You can also run contests or giveaways to reward your followers and encourage more engagement.
- Promote your book in a natural way: While you want to promote your book, you don’t want to come across as too salesy or pushy. Instead, promote your book in a natural way that feels like a recommendation or a sneak peek. For example, you can do a book review or read an excerpt from your book in a way that doesn’t feel like a direct advertisement.
Remember that building a following on TikTok takes time and effort, so be patient and consistent with your content. By following these tips and creating engaging content, you can increase your visibility as a self-published author and reach more potential readers.
For Fiction Authors
Here are some additional tips specifically for fiction authors looking to promote their books on TikTok:
- Use storytelling techniques: TikTok is all about short-form storytelling, which is perfect for fiction authors. Use storytelling techniques in your videos to create suspense and engage your audience. For example, you can create videos that tell a short story or scene from your book or use captions and text overlays to create suspense or build up to a reveal.
- Create book trailers: Book trailers are a great way to promote your book and generate buzz. You can create short videos that showcase the plot, characters, and tone of your book. Make sure the trailer is visually appealing and captures the essence of your book.
- Show your writing process: TikTok users love behind-the-scenes content, so consider showing your writing process in your videos. You can share snippets of your writing, talk about your inspiration, or show your research process. This can help your followers feel more connected to you as an author and create more interest in your book.
- Do reading recommendations: Share your favorite books or books that have inspired you. This can help you establish yourself as an authority on your genre and show your followers that you are passionate about reading and writing.
- Create a book club: Create a book club around your book or a book in your genre. You can do live discussions or create videos that provide insights and analysis of the book. This can help you build a community around your book and engage with your followers on a deeper level.
- Collaborate with book reviewers: Collaborating with book reviewers or booktubers can help you reach a wider audience and gain credibility as an author. You can offer to send them a copy of your book in exchange for a review or do a collaboration video where you discuss your book with them.
Remember that promoting your book on TikTok takes time and effort, so be consistent with your content and engage with your followers. By using storytelling techniques, showcasing your writing process, and engaging with your audience, you can build a following and generate interest in your book